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IAB Europe’s Guide to Attention
Joan Hallinan, Media Experience Director, Havas Media Ireland and Co-chair of IAB Ireland’s Advertising Effectiveness Council Attention has been a prominent subject in the marketing industry for quite...
View ArticleWebinar Recording – Latest Guidance on Social Media Advertising for Influencers
On October, 27th, 2023, the Advertising Standards Authority for Ireland (ASAI) and the Competition and Consumer Protection Commission (CCPC) published fresh guidance for Irish influencers on the clear...
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Webinar Recording – Agency Predictions 2024
Each new year brings the annual focus on advertising/media/tech predictions. In this Digital Reboot webinar, in partnership with Mediahuis, our panel of agency members discussed the key trends,...
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Webinar Recording: IAB Tech Lab – Roadmap plus analysis of Google Privacy...
Tony Katsur, CEO IAB Techlab, shared with us the Tech Lab Roadmap as well as the recently published IAB Techlab analysis of Google Privacy Sandbox IAB Tech Lab released its analysis of Google Privacy...
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The Digital Services Act – Resources for IAB Ireland members
The Digital Services Act regulates the provision of digital services in the EU and applies to online intermediaries and platforms. The primary goal of the DSA is to enhance the trust of both...
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Just under 8 in 10 Adults in Ireland listen to Digital Audio
Latest research reveals that just under 8 in 10 adults (18+) in Ireland listen to Digital Audio in an average week IAB Ireland’s Digital Audio Council commissioned Red C Research to conduct a fifth...
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Retail Workshop Recordings (1May’24) – Unlock next level marketing strategies...
Digital Mastery Workshop – Unlock next-level marketing strategies for your retail business Brought to you by IAB Ireland in partnership with Retail Ireland Skillnet Where? Virtual Workshops hosted on...
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Irish Digital Advertising Spend grew by 11% in 2023 according to the latest...
Total digital ad spend was €958m in 2023, reflecting a growth of 11% from 2022. Digital display advertising grew by 15% to €589m in 2023, with Video and Digital Audio and Paid Social cited as the...
View ArticleThird Party Cookie Deprecation – Time for Action!
The phasing out of third party cookies has begun and complete deprecation is now fast approaching.The Irish digital ad industry cannot put off addressing the significant impact of deprecation and...
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IAB Connect H1 2024 – Presentations
The theme for IAB Ireland’s Digital Advertising Conference, on Tuesday 14th May 2024, was Together is Better. With the shift towards privacy first advertising, embracing AI Opportunities, leveraging...
View ArticleGlenveagh Homes
Our homes are designed for family living, with large living areas, seeded rear gardens and modern kitchens. Each property has an A-rating for energy resulting in lower energy costs. We incorporate...
View ArticleAlfadir
Alfadir is a lead-focused marketing agency using data-driven methods for online marketing and SEO web design. We help your business shine and generate high-quality leads globally. Contact:...
View ArticleChannel Factory
Channel Factory categorizes content and activate video ads across Social Media that are contextually relevant, responsive, inclusive and safe and suitable – to drive commercial and reputational...
View ArticleConverge Digital
Converge Digital’s Mission: To deliver INTELLIGENT AUTOMATION FOR ADVERTISERS, making it simpler and easier to manage campaigns by de-mystifying the whole process of Programmatic Advertising.We give...
View ArticleIntegral Ad Science
A leading global media measurement and optimization platform IAS delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media...
View ArticleJellyfish
We give brands a platform to perform. We combine talent, partnerships and a unique way of working to help brands reach, grow and delight their audiences globally. Our unique business model empowers...
View ArticleBloomberg Media
Bloomberg Media’s mission is to empower business leaders and our brand partners by inventing the solutions, knowledge and connections they need to thrive in a transforming world.We do this through...
View ArticleDigital Advertising for the hospitality and experiential sector – Webinar...
Brought to you by IAB Ireland in partnership with IBEC Experience Economy – streamed live on 29th and 30th May, 2024. These workshops were designed specifically with the Experience Economy in mind....
View ArticleElevate Media
Elevate Media & Data Solutions specializes in synchronizing media tools and data analytics to propel businesses toward success. Partnering with brands like SuperValu and Centra, we offer...
View ArticleTesco Media / dunnhumby Ireland
dunnhumby Ireland works with suppliers across insights and media to address specific business issues including delivering actionable customer insight to help win in Tesco; helping suppliers understand...
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